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THE

BUZZ

Unsolicited Perspectives, Insights, and Industry News You Didn’t Ask For

Why We All Walk Left

Fabrice Frere June 21, 2026

Researchers just confirmed something retail designers have known for decades: humans don’t walk randomly. Given an open space and no instructions, the overwhelming majority of people will drift left.

A

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Why Every Soccer Player Is Wearing Pink Cleats Right Now

Fabrice Frere June 20, 2026

I’ve been watching the World Cup lately, and one thing keeps catching my eye: nearly every player on the pitch is wearing bright pink cleats. Not just one team. Not

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The Olivetti Lettera 32

Fabrice Frere June 15, 2026

The Olivetti Lettera 32 typewriter was designed by Marcello Nizzoli in 1963. It is still being bought, used, and obsessed over by writers, designers, and collectors today.

The machine weighs

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The Return of Handwriting

Fabrice Frere June 8, 2026

Moleskine reports notebook sales jumped 34% since 2023. Their read: people are writing by hand again, deliberately, as a counterweight to screen life.

What catches our attention is not the

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Less But Better by Dieter Rams

Fabrice Frere June 8, 2026

Picked up the gestalten edition of Less But Better by Dieter Rams. It is 154 pages and somehow feels like the opposite of everything Rams stood for — a heavy

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Hieroglyphs, Emojis, and the Loop That Took 5,000 Years

michelle keller June 5, 2026

Egyptian hieroglyphs used pictures to convey meaning. Five thousand years later, we’re doing the same thing with emojis. The loop isn’t just visual. Hieroglyphs combined phonetic sounds with symbolic images.

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3D rendered sad emoji character sitting on couch with head in hands, surrounded by pizza boxes, popcorn, AI vodka bottle, phone, and Genius Bar shirt, depicting tech industry burnout

Apple Falling Behind in AI: When 3.49GB Updates Celebrate Emojis

Fabrice Frere May 28, 2025

While Google and OpenAI revolutionize technology, Apple’s biggest announcement is eight new emojis Apple is falling behind in AI, and nothing illustrates this more perfectly than their latest iOS 18.5

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Hands of web designers arranging wireframes and sticky notes during a collaborative site redesign planning session.

Site Redesign Strategy: Stop Redesigning. Start Rethinking.

Fabrice Frere May 12, 2025

Most site redesigns fail because they start with the wrong question. The focus keyphrase here is site redesign, and that phrase often triggers a cosmetic mindset: “We need a new

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