PlanetFab is a founder-led branding and creative design studio in New York City, established in 2007 by husband-and-wife team creative director Fabrice Frere and art director Michelle Keller.
We believe concept is king—that ideas lead and design follows instinct.
Vision, Vibe & Know-How is how we see, what we bring, and how we make it all real.
For us, ‘VISION’ is about seeing possibilities where others see limitations. It’s about transforming the ordinary into tangible realities. Our work has seen numerous “zero to hero” stories, where we’ve brought ideas from concept to creation, in unexpected ways.
At PlanetFab, we’re all about ‘VIBE’, that “je ne sais quoi” that hits you right in the heart.
‘Know-How’ is our superpower. It’s the secret sauce that brings it all together. We know-how to turn “meh” into “hell yeah!” We’re two creative minds with two+ decades of experience, each bringing our own brand of genius to the table. We’re the yin to each other’s yang, turning the abstract into the concrete with skill and expertise.
You ask for a logo. We ask why.
PlanetFab builds brand & creative for companies and organizations at pivotal moments of change through strategy, identity, creative direction, and graphic design.
We see what you don’t and show you what we do, bringing clarity to complexity wherever your audience finds you.
We work directly with brands that want to be wanted across fashion, entertainment, luxury, lifestyle, hospitality, and education.
We don’t niche. On purpose. What we take from one world, we bring into another.
We give it to you straight—no agency mumbo jumbo. A team of two surrounded by a solar system of many.
Good design. Always.
Brand Strategy
Positioning & Differentiation
Naming & Brand Voice
Copywriting & Messaging
Logo & Visual Identity
Creative & Art Direction
Concept Development
Research & Curation
Creative Campaign
Advertising
Graphic Design
Illustration
Key Art, Print & OOH
Signage & Brand Collateral
Editorial Design & Direction
UX & UI Design
Web Design & Development
Content Development
Film & Video
Social Campaigns
Our work has won awards in the design world, with nods from the Society of Publication Designers(SPD), the American Society of Magazine Editors(ASME), the Art Directors Club(ADC), and the American Institute of Graphic Arts(AIGA). We’re also top billing on DesignRush.
When you hire PlanetFab, you get the two people whose name is on the door. Fabrice Frere and Michelle Keller do the work themselves, so you’re never handed off to a junior team. You ask for a logo; we ask why, then design what your brand could be, not just what it is. Every decision is backed by strategy, and it comes straight from the founders.
We work with companies of every kind, from startups and established businesses to nonprofits and mission-led organizations. If you’ve got something worth building, the sector doesn’t matter to us.
Logos and websites are just the tip of the iceberg. We offer brand strategy, identity, language, creative direction and design, from positioning and naming to full identity systems, visually strong and strategically sound.
Through our Brand Clarity Workshop. Many brands come to us blurred by years of growth, multiple vendors, inconsistent design and scattered messaging, until no one’s quite sure what the brand is anymore. So we listen before we prescribe. We work through what’s really going on, then distill it into two things you keep: a Brief for what it stands for, and a Roadmap for getting it there.
We treat websites as brand platforms, not digital brochures. We start with research into your users, competitors and goals, then design and build the whole thing, from UX and UI through development, so the site works as hard as the brand behind it.
Yes. We create social campaigns, film and video, and digital content that carries your brand voice across every channel.
We work across fashion, entertainment, luxury, lifestyle, hospitality and education, from startups to established organizations. We work directly with the people who run the show, whatever the sector.
Every project is unique, so we don’t use flat templates or one-size-fits-all pricing. After we understand your goals, we build a proposal tailored to the work.
It starts with our Project Inquiry form. Tell us what you have in mind, and we’ll point you to the right next step. Depending on what you need, that might be a free 15-minute call, a focused Consultation Call, or our Brand Clarity Workshop, the diagnostic we recommend before most projects. We work out the best way in before any design begins.
We start by understanding what you’re really trying to solve. From there we move into strategy, then identity and design, then build. You work directly with Fabrice and Michelle the whole way, from first conversation to final delivery.
Both. Our Consultation Call is one hour with Fabrice and Michelle on one specific problem, for $500. You’ll either get real answers or finally understand what you’re actually asking. When the question is bigger than an hour, our Brand Clarity Workshop goes deeper.
Good design isn’t decoration, it’s a business decision. A sharp, clear brand builds trust, speeds decisions, and helps you charge what you’re worth. We don’t just make things look good, we distill what a brand means into something that moves people to act.
A fragmented brand sends mixed messages, and confusion is expensive. It slows decisions and hands ground to competitors. A clear brand does the opposite. It builds trust, moves faster, and gives everyone who touches it something solid to stand on.
Yes. We work in English, French, and Spanish, with an eye for cultural nuance, so brands that cross borders get a studio that understands both sides.
It depends on what you need. Launching something new usually means strategy, positioning, naming, voice and a full identity system. Repositioning an existing brand means diagnosing what’s gone unclear, then rebuilding the identity, messaging and design around it. A campaign might include creative direction, art direction, key art, print or out-of-home. Your digital presence might mean a website, social campaign, film or content. Whatever the job, we figure out what’s needed.
