who

&

what

We capture your brand, distill your voice, and break through the noise

While others may simply execute—
we expand

who we are

Design obsessed. Creative Director and Art Director based in New York City.

PlanetFab is the boutique branding & creative design studio of husband-and-wife duo Fabrice Frere and Michelle Keller.

Founded in 2007, we are strategic problem solvers and brand transformation specialists—seeing opportunities others miss and bringing clarity to the complex with our unique approach.

Vision, Vibe & Know-How shape everything we do, driven by the belief that good design is the answer to everything.

Fabrice Frere

CREATIVE DIRECTOR | PARTNER

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Michelle Keller

Art Director | Partner

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What we're about

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concept is king

For us, ‘VISION’ is about seeing possibilities where others see limitations. It’s about transforming the ordinary into tangible realities. Our work has seen numerous “zero to hero” stories, where we’ve brought ideas from concept to creation, in unexpected ways.

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heartthrob

At PlanetFab, we’re all about ‘VIBE’, that “je ne sais quoi” that hits you right in the heart. 

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beauty & brains

‘Know-How’ is our superpower. It’s the secret sauce that brings it all together. We know-how to turn “meh” into “hell yeah!” We’re two creative minds with two+ decades of experience, each bringing our own brand of genius to the table. We’re the yin to each other’s yang, turning the abstract into the concrete with skill and expertise.

what we do

Transform, never conform.

PlanetFab is where strategy & concept lead and design follows instinct. We see what you don’t and show you what we do—discovering what’s needed and challenging norms to achieve your full potential.

We specialize in the transformative power of strategic, concept-first design, helping you achieve what you didn’t think was possible.

We embrace the less-is-more philosophy, operating as two, complemented by a solar system of many. We move fluidly through diverse creative realms, partnering with entrepreneurs and established businesses in fashion, luxury, entertainment, beauty, wellness, hospitality, publishing, education, and beyond.

We give it to you straight—no agency mumbo jumbo—your creative partner for good design. Always!

WHAT WE OFFER

brand identity

Brand Strategy
Logo & Visual Identity
Naming 
Copywriting & Voice
Brand Collateral
Packaging & Signage 
Research & Curation

design & direction

Creative Direction
Art Direction
Graphic Design
Concept Development
Creative Campaigns
Editorial Design
Key Art
Print / OOH
Consulting

digital

UX & UI Design
Web Design
Web Development
Film & Video

Offerings tailored to
clients of all scales
and industries.

WHO WE WORK WITH

Awards & Accolades

Our work has won awards in the design world, with nods from the Society of Publication Designers(SPD), the American Society of Magazine Editors(ASME), the Art Directors Club(ADC), and the American Institute of Graphic Arts(AIGA). We’re also top billing on DesignRush.

Frequently asked questions

Absolutely! We don't just design apps; we craft immersive digital experiences that will make your users go "wow!" Get ready for an app that combines sleek aesthetics with seamless functionality.
Imagine having a compass that guides your brand through the vast wilderness of the market. Our brand strategy services provide that compass, helping you define your purpose, connect with your target audience, and stand out from the competition. It's like having a strategic roadmap to success!
Certainly! We're research enthusiasts, and we delve deep into both qualitative and quantitative methods to uncover valuable insights about your consumers. Get ready to gain a profound understanding of your target audience and make informed decisions that drive your business forward.

Yes, but we believe in going beyond just creating pretty visuals. Our team works closely with you to develop a captivating brand identity that not only looks great but also represents your values, resonates with your audience, and sets you apart from the rest.

Picture your customers embarking on an unforgettable adventure with your brand. Our experience design services focus on creating immersive and memorable moments at every touchpoint. We'll weave a seamless narrative that captivates your audience and leaves them craving for more.

Absolutely! We're experts at crafting visually enticing food and beverage designs that will make your audience's taste buds tingle. From menus to packaging, we'll ensure your culinary delights look as delicious as they taste.

Without a doubt! We're passionate about web design and user experience. Brace yourself for a website that not only grabs attention with its striking visuals but also provides a seamless browsing experience that keeps visitors coming back for more.

Absolutely! Our retail design expertise goes beyond simply arranging shelves. We'll create a visually appealing and immersive environment that entices customers, drives sales, and makes your brand shine in the retail landscape.

Can you create an eye-catching pop-up kiosk for my brand?

Absolutely! We believe that user experience is the heart of any digital product. Our UX/UI design services focus on creating intuitive and delightful