$10,000
The Brand Clarity Workshop fee covers brand strategy, insights, and an actionable plan to move forward. The fee is non-refundable and credited exclusively toward proposed services provided by PlanetFab resulting from the workshop. Implementation projects start at a minimum budget of $25,000.
Most people come to us asking about a logo. A logo is the smallest part of what a brand actually is.
Before anything gets made, we need to understand what we’re working with. Who you are, what you stand for, who you’re talking to, and why any of it matters. That clarity is what separates a brand that resonates from one that just looks the part.
Our Brand Clarity Workshop is where that process begins. It is the most important step we take together, and the foundation for everything that follows.
$10,000
The $10,000 workshop fee covers the full discovery process, your strategic Brief, and your Roadmap. The fee is non-refundable and credited in full toward any project we take on together. Implementation projects start at a minimum budget of $25,000.
The workshop is designed to listen before it prescribes. How it runs depends on what your situation calls for.
In Person (1 to 3 people): For smaller founding teams or key decision-makers, we work through the discovery process together, in the room. The conversation goes deeper, faster, and the dynamic of a focused session often surfaces things a form cannot.
Async Questionnaire (larger teams): When more stakeholders need to weigh in, we send a structured questionnaire of around 50 questions. Each person responds independently, at their own pace. No roundtable dynamics, no one influencing the other. Just honest, unfiltered input from the people who know the brand best.
Collaborative Either Way: Regardless of format, your input shapes everything. The goal is the same: get to the truth of what your brand is, before a single design decision gets made.
Clarity Before Design: We focus on understanding first. Creative solutions come later, and they’re better for it.
Once we have your completed questionnaire, we go deep. Every answer gets analyzed and distilled into a strategic Brief that captures what your brand is, what it stands for, and where it needs to go.
Vision: Your brand’s purpose and direction, articulated clearly and without ambiguity.
Values: The principles that define how your brand thinks, acts, and shows up in the world.
Audience: A sharp, honest picture of who you’re actually talking to and what moves them.
The Brief is a working document. Specific, actionable, and built to guide every creative and strategic decision that follows.
The Roadmap translates strategy into action. It specifies what needs to happen, in what order, and why, giving you a clear picture of the work ahead and what it takes to get your brand where it needs to be.
Many clients continue working with PlanetFab to bring the vision to life. Others use the Roadmap independently. Either way, you leave with something concrete: a clear direction and a real plan, not just ideas.
