Fox Searchlight

Battle of the Sexes

Exploring Every Angle of an Iconic Showdown

Battle-of-the-Sexes planetfab film poster

project

Battle of the sexes

INDUSTRY

Entertainment

WHAT WE DID

Advertising, Art Direction, Campaigns, Concepts, Creative Direction, Film & Video, Graphic Design, Print

creative direction: fabrice frere, michelle keller
design: fabrice frere, michelle keller
production: planetfab

We were commissioned to create a series of film posters for the film Battle of the Sexes. In the wake of the sexual revolution and the rise of the women’s movement, the 1973 tennis match between women’s world champion Billie Jean King (Emma Stone) and ex-men’s-champ and serial hustler Bobby Riggs (Steve Carell) was billed as the BATTLE OF THE SEXES and became one of the most watched televised sports events of all time, reaching 90 million viewers around the world.

planetfab-battle-of-the-sexes-01
planetfab-battle-of-the-sexes-02
planetfab-battle-of-the-sexes-03
planetfab-battle-of-the-sexes-18
planetfab-battle-of-the-sexes-06
planetfab-battle-of-the-sexes-05
planetfab-battle-of-the-sexes-04
planetfab-battle-of-the-sexes-08
planetfab-battle-of-the-sexes-07
planetfab-battle-of-the-sexes-23
planetfab-battle-of-the-sexes-17
planetfab-battle-of-the-sexes-16
planetfab-battle-of-the-sexes-15
planetfab-battle-of-the-sexes-14
planetfab-battle-of-the-sexes-13
planetfab-battle-of-the-sexes-12
Everyone’s really responding to the flipable poster, Larry went nuts for it! Truly amazing work.
Brian Hunt
Fox Searchlight

stuck in the status quo?