WHIN Music Community Charter School came to PlanetFab with a real problem. They were entering their second decade: 466 K–8 students, a brand-new eight-story permanent home in Washington Heights, a Juilliard School partnership through the Music Advancement Program, and proven academic results across an El Sistema–rooted model. But they had nothing they felt confident putting in front of major donors that communicated the scale of what they had built.
The story was extraordinary. The way they were telling it was not.
After meeting with Charles Ortiz, Founder & Executive Director, Paul Goldberg, Director of Development, and the WHIN team, one thing was clear: this was not just an educational annual portfolio. It needed to function as a fundraising “instrument” designed around a single outcome: create something capable of starting a million-dollar gift conversation.
Our concept, LOVE ALWAYS WHINS, became the idea which translated beautifully into the cover image, positioning the school not simply as a program, but something much more.
PlanetFab led the narrative, creative direction, and design across a 24-page annual portfolio and companion trifold built to reach donors who care deeply not only about public education but about public music education.
WHIN’s leadership and board said it was the first time they had something that truly reflected the soul of their school and the ambition of their next chapter.
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