WHIN Music Community Charter School

another whin for education

A Million-Dollar Annual Portfolio

WHIN Music Community Charter School 2024-2025 Annual Portfolio "Building Stability" spread on a music stand, designed by Planetfab.

project

WHIN Annual Portfolio & Trifold

INDUSTRY

Education

WHAT WE DID

Art Direction, Consultancy, Copywriting, Concepts, Creative Direction, Graphic Design, Print

Creative Direction: Fabrice Frere
Art Direction: Michelle Keller
Design: Michelle Keller
Copywriting: PlanetFab
Production: PlanetFab

WHIN Music Community Charter School came to PlanetFab with a real problem. They were entering their second decade: 466 K–8 students, a brand-new eight-story permanent home in Washington Heights, a Juilliard School partnership through the Music Advancement Program, and proven academic results across an El Sistema–rooted model. But they had nothing they felt confident putting in front of major donors that communicated the scale of what they had built.

The story was extraordinary. The way they were telling it was not.

Student with brass tuba, WHIN Music Community Charter School case study by Planetfab.
WHIN Music Community Charter School 2024-2025 Annual Portfolio cover detail, designed by Planetfab.

A 24-page annual portfolio repositioning WHIN Music Community Charter School as a major-gift-ready institution entering its second decade.

Student with violin, WHIN Music Community Charter School case study by Planetfab.
WHIN Music Community Charter School "Every Child. Every Day." trifold brochure, designed by Planetfab.
WHIN Music Community Charter School "Every Child. Every Day." trifold brochure, designed by Planetfab.

A companion trifold extending the annual portfolio into a focused leave-behind for donor engagement.

The books look absolutely spectacular!!! By the way, I shared it with a VP of marketing at Carnegie Hall who was full of compliments.
PAUL GOLDBERG
DIRECTOR OF DEVELOPMENT