W Hotels

a stylish departure from standard

a promotional piece exclusively for W Hotels guests


Wish Magazine, Issue 1


Editorial & Publishing, Fashion & Beauty, Hospitality


Advertising, Art Direction, Copywriting, Concepts, Creative Direction, Graphic Design, Naming, Photography, Print, Project Management, Strategy

Creative Direction: Fabrice Frere
Design: Fabrice Frere
Photography: Patricia Heal
Styling: Beverly Hyde

W Hotels The Store commissioned PlanetFab to create WISH, a promotional piece that embodies the brand’s ‘whatever/whenever’ style and spirit. Unlike a conventional product catalogue, WISH is a ‘magazine-like’ publication showcasing the company’s upscale and occasionally whimsical offerings.

Each editorial for this first issue was carefully curated to feature engaging content and stunning visuals. Captured by photographer Patricia Heal and beautifully styled by Beverly Hyde, these editorials create a visual narrative that invites readers to indulge in the luxury and comfort offered by W Hotels The Store.

WISH found its place in the rooms of every W Hotels location, for guests to explore their selection of upscale bedding, plush pillows, towels, robes, and unique home decor items available at W Hotels The Store.

stuck in the status quo?