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Bully

Every now and then, we are fortunate enough to be able to work on a project that can truly make a difference in the broad social picture and as a result impact social behaviors. This was certainly the case with “BULLY”.  We created a simple yet memorable logo mark that was used as the key art and for the promotion of the documentary, but also in all the collateral that was used to promote the cause, and what subsequently became a bonafide global movement. Additionally, The Bully Project Mural was created as a digital destination where people can share art, stories, and perspectives about bullying.
The documentary weaves together the stories of five families dealing with the long-term effects of school bullying. While the film had originally received significant media attention for receiving an R rating from the Motion Picture Association of America’s ratings board due to the inclusion of six curse words,  it is the honest, heartfelt look at how 13 million kids are treated each year that should make it required viewing for every parent and school-aged child.”
We urge you to support this important film, and to visit their website.
Click here to view the official trailer.

Client: The Weinstein Company
Creative Direction: Fabrice Frere, Michelle Keller
Design: Fabrice Frere, Michelle Keller
Production: PlanetFab

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