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Bully

When Key Art Becomes Key to Social Change

Documentary film BULLY, directed by Lee Hirsch by The Weinstein Company Key Art by PlanetFab

project

Bully Theatrical Key Art & Campaign

INDUSTRY

Education, Entertainment

WHAT WE DID

Advertising, Art Direction, Branding, Campaigns, Concepts, Creative Direction, Graphic Design, Identity, Out of Home, Print

creative direction: fabrice frere
design: fabrice frere
production: planetFab studio

A Film Campaign with Far-Reaching Impact.

When PlanetFab was approached to create the key art for the groundbreaking documentary Bully, we knew we had the fortunate opportunity to work on a project that could truly make a difference in the broad social picture and, as a result, impact social behaviors. The film, which follows the lives of five students and their families over the course of a school year, offers an unflinching look at the devastating impact of bullying in schools across America.

Our concept: to create a sense of urgency—a visual warning sign that would not only capture the attention of viewers but also serve as a powerful call to action.

As the documentary made its way into theaters, our poster design began to take on a life of its own, sparking a national conversation about the urgent need to address bullying in our schools. The impact became unmistakably clear as the poster evolved into a recognizable symbol associated with the anti-bullying movement— a rallying cry for the anti-bullying movement.

Bully ignited a national conversation on the prevalence of bullying and the need for better strategies in schools. Across the country, schools and community organizations adopted our design as a symbol of their commitment to creating safe, inclusive environments for all students. The poster adorned classroom walls and served as a constant reminder of the power of collective action in the face of injustice. Our concept also inspired “The Bully Project,” a campaign aimed at raising awareness and providing resources for bullying prevention. Additionally, “The Bully Project Mural” by Adobe served as a digital hub for people to share their stories, art, and perspectives on bullying, fostering a sense of community and support.

The impact of our design is truly remarkable, exceeding beyond just a theatre poster, resonating with a wide audience, and making a significant contribution to the movement against bullying is something that we could have never imagined. We encourage you to support this important film and important movement.

Documentary film BULLY, directed by Lee Hirsch by The Weinstein Company Key Art by PlanetFab
Documentary film BULLY, directed by Lee Hirsch by The Weinstein Company Key Art by PlanetFab
Documentary film BULLY, directed by Lee Hirsch by The Weinstein Company Key Art by PlanetFab

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