a glam slam campaign

serving 15-love at the u.s. open


u.s. open 15 love campaign


Fashion & Beauty, Professional, Retail


Art Direction, Branding, Campaigns, Copywriting, Concepts, Creative Direction, Graphic Design, Out of Home, Print, Project Management

creative direction: fabrice frere, michelle keller
design: fabrice frere, michelle keller
brand message/ copy: fabrice frere, michelle keller
production: planetfab

To commemorate Julien Farel Salon & Spa’s 15th anniversary with the U.S. Open, we envisioned a comprehensive campaign spotlighting its enduring connection with the prestigious sporting event. The creative process kicked off with us crafting the campaign title and developing a clear visual style. The campaign’s focal point revolved around the salon’s giant window graphic design at its flagship store in New York City, strategically aimed at captivating the fast-paced urban audience.

To enhance the visual experience at the salon pop-up store within the U.S. Open stadium, we designed a welcoming wall graphic for arriving players, complemented by three custom posters. Additionally, we curated and created a range of stylish brand merchandise—from bespoke pins to T-shirts and chic bucket hats—each reflecting the distinctive fun and flair of the Farel brand. These elements contributed to a creatively designed and varied campaign, celebrating the salon’s longstanding partnership with the U.S. Open.