When Harrys of London, the epitome of British footwear refinement, set out to conquer New York’s Valentine’s scene, they recognized the need for a fresh perspective. Enter PlanetFab, tasked with transforming this traditional brand into the talk of the town through a city-wide, digital-first Valentine’s Day campaign.

Our approach was twofold: we conceptualized and executed a cheeky photoshoot while also using existing assets. This dual strategy allowed us to create a series of graphic, eye-catching digital ads that reimagined this luxury footwear brand for the modern-day New Yorker.