Hancock Street is the brainchild of renowned restaurateurs John McDonald and Serge Becker, where Chef Wolfgang Ban blends his creativity with Viennese tradition in a dimly lit dining room located in the heart of the Village.
Brought on to create Hancock Street’s brand identity, PlanetFab set out to craft something approachable, yet refined.
READ MORE +Inspired by their legendary reputations—Becker leading the interior direction and McDonald envisioning an ‘elegant but casual’ ambiance—we forged the concept, ‘modern supper club’.To bring the identity of Hancock Street to life, we chose a sleek san-serif font to represent the restaurant’s elegant and understated persona. This deliberate choice became the cornerstone of Hancock Street’s entire brand identity.
Partnering with John McDonald and Serge Becker was a natural fit. Together, we crafted a brand identity with its own distinct personality and charm, capturing the restaurant’s culinary excellence, stylish ambiance, and vibrant energy.
