City Magazine

fruit punch

a knockout Issue

project

City Magazine: Fruit Punch

INDUSTRY

Editorial & Publishing, Fashion & Beauty

WHAT WE DID

Art Direction, Concepts, Creative Direction, Photography

Photography: Torkil Gudnason
Fashion Styling: Wayne Gross
Prop Styling: Martin Bourne
Winner, Photography (part of three issues submitted), ASME (2004)
Finalist, Design (part of three issues submitted), ASME (2004)

Photographed by longtime contributor Torkil Gudnason, and styled by Wayne Gross, this women’s accessories fashion editorial was based on a (sick) dream of Fab’s (don’t ask!). It was of course just ripe for a summer “food” issue, though lugging those watermelons was no easy task. The cover, featuring the shattered watermelon shot, sported an appropriate single-word coverline: “ouch!”

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