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Equality Charter School
We were recently approached by the awesome folks at Equality Charter School in New York City to create a memorable branding campaign to celebrate their 10 year anniversary. Given how much the school has achieved for their students, and the community, there was little doubt that it was time to roll out the red carpet to commemorate the occasion!
Making an Entrance
The school, located in the Bronx in New York City, has achieved so much over the years, starting from a simple idea, and catapulting itself to being the image of what a successful teaching environment could be. To announce their 10 year anniversary, we created a suite of marketing materials, all centered on “Rolling Out The Red Capet”.
The invitation was sent to the student body, teachers and the community at large.
To create additional awareness around the event, an email campaign was created to attract a larger audience.
10 years and going strong
To raise additional awareness, we created a short film that announced the event through a heartfelt and inspirational message, commemorating the struggle it took for the school to get where it is now.
Event Announcement Posters
We also created large posters that would announce and remind everyone of the imminent celebration.
We also created 8 inspirational posters with quotes from quotes from leaders in every field such as Beyoncé Knowles, Harriet Tubman, Muhammad Ali, A Tribe Called Quest, Reginald Lewis, Frederick Douglass…
Step and repeat. And repeat.
Sure, taking selfies at a party is fun, but it’s LIT when you’re doing it in front of a step and repeat!
Client: Equality Charter School
Creative Direction: Fabrice Frere, Michelle Keller
Design: Fabrice Frere, Michelle Keller
Production: PlanetFab Studio
Special Thanks: Caitlin Franco, Gabriel Park, Errol Olton, Megan Benway.
Check-out the school!