Equality Charter School: Website Redesign

Equality Charter School

an unexpected online presence

showcasing excellence with every click

project

Equality Charter School: Website Rebrand

INDUSTRY

Education

WHAT WE DID

Art Direction, Branding, Copywriting, Creative Direction, Digital Design, Graphic Design, Project Management, Website Design, UX/UI

credits

Creative & art Direction: Fabrice Frere, Michelle Keller
Design: Fabrice Frere, Michelle Keller
Copy Writing: Fabrice Frere, Michelle Keller
Production: PlanetFab

PlanetFab has designed a new website for Equality Charter School to communicate the school’s mission of transforming lives through education. The website serves as an extension of PlanetFab’s rebranding efforts, reflecting Equality’s vibrant new brand identity and its commitment to inclusivity, excellence, and community.

PlanetFab’s main objective for this project was to ensure that Equality Charter School not only stood out but shone brightly among other educational institutions, showcasing its unique qualities since its founding in 2009.

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Our commitment to messaging and language is reflected on each page of the site. Instead of a standard “school tour” video, visitors are welcomed with striking visuals, bold typography, and evocative language, creating an immersive and engaging experience. Every click promises an exploration of Equality’s ethos, values, and dedication to educational excellence.

Through our design approach, PlanetFab skillfully highlights the distinctive qualities that define Equality Charter School and its remarkable journey.

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Our main objective for this project was to ensure that Equality Charter School stood out from other educational institutions and was not just part of the status quo. Our commitment to the messaging and language is directly reflected on each page of the site. Instead of a “school tour” video, visitors are introduced to big, bold typography and thoughtful, uplifting language creating an immersive and engaging experience.

We made sure that the website was designed to be fully responsive, and that users could enjoy a seamless browsing experience regardless of the device they are using or the screen size they have.

Through this design, PlanetFab has been able to showcase the unique qualities that make Equality Charter School who they are and how far they have come since being founded in 2009.