harrys of london

Dirty Harry

A provocative campaign for a classic brand

project

SS19 campaign

INDUSTRY

Fashion & Beauty, Retail

WHAT WE DID

Advertising, Art Direction, Campaigns, Content Creation, Copywriting, Concepts, Creative Direction, Digital Design, Graphic Design, Out of Home, Print, Project Management

creative direction: fabrice frere, michelle keller
design: fabrice frere, michelle keller, cameron roby-mais
production: planetfab
copy writing: fabrice frere, michelle keller, cameron roby-mais, joe lombardo

Situated at the iconic intersection of 57th Street and Park Avenue in the heart of New York City, Harrys of London—a prestigious British footwear brand renowned for its timeless designs and comfort—sought a revamped campaign for their debut American flagship store.

Unhappy with their original campaign, they turned to PlanetFab to create a visual narrative that would resonate with their discerning clientele. Our mission involved creating something exceptional with limited resources in a short amount of time.

We developed a series of eight unique advertisements, each featuring vibrant colors and “cheeky” messaging across various platforms. These ads were strategically designed to make a big impact on storefront displays, digital kiosks around New York City, and various social media platforms.

This campaign effectively captured the essence of Harrys of London’s timeless elegance while simultaneously injecting a fresh, contemporary vibe—perfectly aligned with the dynamic spirit of New York City.

I have driven past and really noticed these ads - they are very arresting! I also saw the ad this morning on the kiosk on 58th street. It looked great and was up for a good amount of time. Super images!
Clo Cohen
Harrys Of London
HARRYS-of-London-Planetfab-fabrice frere-michelle-keller spring/summer 2019