equality charter school

championing meaningful

repositioning a bronx charter school

project

Equality Charter School Brand Elevation

INDUSTRY

Education

WHAT WE DID

Advertising, Art Direction, Branding, Campaigns, Concepts, Creative Direction, Graphic Design, Identity, Illustration, Naming, Print, Strategy

creative direction: fabrice frere
art direction: michelle keller
graphic design: michelle keller
illustration: michelle keller
copywriting: fabrice frere & michelle keller

transforming equality charter school's message & introducing a cast of characters to kick off the 2019-20 school year

the implementation of our "e" word concept, created to inspire, becomes equality charter school's new manifesto

shifting perceptions by transforming ecs's annual appeal postcard with original artwork and messaging to encourage donations

I want to thank you for your hard work. Everything has come out so fabulous! I am really grateful for all that you did to make it as incredible as it has all become. I've received a few texts today from faculty, friends and family who just love it. GREAT WORK :)
Caitlin Franco
Equality Charter School

'open to all' marketing brochure crafted to emphasize equality’s dedication, utilizing persuasive messaging and statistics to advocate for a charter renewal and elementary school expansion

the annual portfolio, featuring the punctuation cover concept, design system, and template, created to effectively convey and showcase ecs's accomplishments and progress