Fabrice Frere is an award-winning Creative Director and co-founder of PlanetFab Studio, with 20+ years of experience shaping branding, advertising, and design for industry leaders.
Site Redesign Strategy: Stop Redesigning. Start Rethinking.
Most site redesigns fail because they start with the wrong question. The focus keyphrase here is site redesign, and that phrase often triggers a cosmetic mindset: “We need a new
