This landscape digital illustration visually conveys the strategic contrast between a brand refresh and a full rebrand. It highlights the value of gradual evolution versus total reinvention through two diverging arrows—ideal for editorial content about branding strategy.
Most site redesigns fail because they start with the wrong question. The focus keyphrase here is site redesign, and that phrase often triggers a cosmetic mindset: “We need a new
A full rebrand isn’t always the answer. Learn how a smart brand refresh keeps your identity strong while evolving your story, tone, and visuals.
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