Design-obsessed. Creative Director. Art Director.
PlanetFab is a New York City boutique branding & creative design studio known for turning big ideas into real results.
Founded in 2007 by husband-and-wife duo Fabrice Frere and Michelle Keller, we are strategic problem solvers who bring clarity to complexity—crafting design solutions that transform how brands communicate and connect.
Vision, Vibe & Know-How shape everything we do, grounded in the belief that good design solves everything.
PlanetFab transforms how brands are seen, experienced, and understood.
We see what you don’t and show you what we do—uncovering hidden potential and shifting perception for both established and emerging brands.
Our secret? A concept-first approach where ideas lead and design follows instinct.
We specialize in brand strategy, creative direction, and graphic design—crafting work that communicates clearly and makes an impact wherever your audience finds you.
We’re an agile team of two, complemented by a solar system of many. We work with ambitious brands in fashion, entertainment, luxury, lifestyle, hospitality, education and beyond—partnering at pivotal moments to scale, reposition, or rebrand.
We give it to you straight—no agency mumbo jumbo. Just good design. Always.
Brand Strategy
Positioning & Differentiation
Brand Identity
Brand Voice
Naming
Copywriting
Identity Systems
Creative Direction
Art Direction
Graphic Design
Concept Development
Campaign Creative
Editorial Design
Key Art
Print & OOH
Packaging
Signage
Brand Collateral
Brand Activation
Consulting
UX & UI Design
Web Design
Web Development
Film & Video
Social Content & Campaigns
Offerings tailored to
clients of all scales
and industries.
Our work has won awards in the design world, with nods from the Society of Publication Designers(SPD), the American Society of Magazine Editors(ASME), the Art Directors Club(ADC), and the American Institute of Graphic Arts(AIGA). We’re also top billing on DesignRush.
Logos and websites are just the tip of the iceberg. We specialize in comprehensive brand strategy — from positioning and differentiation to naming, brand voice, and identity systems. Our goal is to create brands that are both visually strong and strategically sound.
Many of our clients already have a presence but feel their brand has become cluttered over time. Multiple vendors, inconsistent design choices, and scattered messaging can dilute impact. We help declutter, refocus, and align everything under a clear, cohesive brand system that cuts through the noise.
We see websites as brand platforms, not just digital brochures. Our process includes research into your users, competitors, and goals to create a site that is visually compelling, user-friendly, and scalable for growth. We handle everything from UX/UI design to full development.
Yes. Our work often extends beyond core identity into content creation and campaign development. That includes social media campaigns, film and video, editorial design, and digital content that amplifies your brand voice across every channel.
Our clients span many industries — from startups and lifestyle brands to established organizations in health, education, and luxury. What they all share is the need for a partner that combines creative excellence with business strategy. We adapt our approach to fit your sector.
Every project is unique. A brand identity, a website, and a campaign all have very different parameters, and even two websites can vary widely depending on scope and functionality. For that reason, we don’t use flat templates or one-size-fits-all pricing. Instead, we provide tailored proposals after understanding your goals and requirements.
We offer both. Many of our engagements include consulting at the front end — brand audits, strategy sessions, and market positioning work — before moving into creative execution. This ensures your brand decisions are rooted in insight, not guesswork.
When your brand is fragmented, customers get mixed messages and competitors gain the upper hand. Clarity builds trust, accelerates decision-making, and gives your team confidence in every touchpoint. In a crowded marketplace, a clear brand isn’t just an advantage — it’s a necessity.
