A male model strikes a casual pose against a weathered, painted brick wall, wearing a stylish combination of a Hickey Freeman vest and olive pants. This image from Bloomingdale’s Spring 2008 campaign showcases a perfect blend of casual and formal elements, set against an urban, textured backdrop. Campaign by PlanetFab Studio.

Brand Refresh vs. Rebrand: Why Subtle Brand Evolution Wins
A full rebrand isn’t always the answer. Learn how a smart brand refresh keeps your identity strong while evolving your story, tone, and visuals.