Brand Transparency

Fabrice Frere
May 2025

The word truth being revealed by peeling back a red layer

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Apple Falling Behind in AI: When 3.49GB Updates Celebrate Emojis

While Google and OpenAI revolutionize technology, Apple’s biggest announcement is eight new emojis Apple is falling behind in AI, and nothing illustrates this more perfectly than their latest iOS 18.5

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Most site redesigns fail because they start with the wrong question. The focus keyphrase here is site redesign, and that phrase often triggers a cosmetic mindset: “We need a new

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