The Wright Fit

well-being wonder

shaping success for the guru of fitness

MacBook, Laptop showcasing The Wright Fit fitness & wellness brand website redesign.

project

The Wright Fit website redesign

INDUSTRY

Fitness & Wellness, Hospitality & Lifestyle, Website

WHAT WE DID

Art Direction, Consultancy, Copywriting, Creative Direction, Film & Video, Naming, Project Management, Strategy, Website Design, UX/UI

Creative Direction: Fabrice Frere & Michelle Keller
Website Design: Fabrice Frere & Michelle Keller
Brand Messaging: Fabrice Frere & Michelle Keller
UX/UI: PlanetFab Studio
Back-End: PlanetFab Studio

When Jay Wright, fitness guru and leader in the fitness and wellness space, reached out to PlanetFab to redesign his outdated website, we were stoked. This was an opportunity to help Jay present his vision to the world. The Wright Fit has a unique approach to fitness center design and management, integrating luxury amenities with a holistic focus on well-being for high-end residential properties around the world. However, Jay’s philosophy on life and fitness wasn’t resonating on his original site. This was our opportunity to partner with Jay to clarify his vision and create a website that truly reflected The Wright Fit brand.

Our first priority was to gain a deep understanding of TWF’s vision and philosophy. Through extensive collaboration, we identified the core values that define The Wright Fit: cultivating and maintaining abundant energy and being the best version of yourself. Jay’s powerful quote, “To be anything less than the best version of yourself is to sacrifice the gift,” became a guiding principle for the redesign.

PlanetFab set out to create a website that showcased The Wright Fit’s unique approach to fitness and wellness design and communicated the brand’s ethos. Our new design features a sleek, minimalist aesthetic with a dark color palette and high-contrast images that evoke strength, sophistication, and intensity. The striking visuals, such as close-up shots of individuals engaged in exercise, reinforce the idea of personal transformation.

A key aspect of the redesign was to showcase the impressive interiors TWF has created for high-end residential properties. From the benchmark fitness center at 15 Central Park West to 56 Leonard, the website highlights The Wright Fit’s ability to design, deploy and install state-of-the-art fitness spaces that seamlessly integrate with the building’s architecture. By featuring these projects prominently, the website reinforces The Wright Fit’s position as a leader in the fitness and wellness landscape.

Throughout the website, carefully curated content and powerful quotes inspire and motivate users. The homepage features a bold tagline, ‘Well-Being, Curated,’ alongside impressive statistics highlighting The Wright Fit’s impact. By effectively communicating the brand and showcasing Jay Wright’s vision, the new site resonates with high-end residential property developers and reinforces The Wright Fit’s position as an industry leader.

Our collaboration with Jay Wright demonstrates the power of strategic web design. By distilling the essence of Jay Wright’s vision, we created a website that authentically reflects The Wright Fit’s values, elevating its online presence and positioning the company for continued success in the competitive fitness and wellness industry.

iPhone, Smart phone showcasing The Wright Fit fitness & wellness brand website redesign.
MacBook, Laptop showcasing The Wright Fit fitness & wellness brand website redesign.
iPad tablet displaying the redesigned website for The Wright Fit fitness & wellness brand
iPad, Tablet showcasing The Wright Fit fitness & wellness brand website redesign.
Typeface, Font, Helvetica/Regular for The Wright Fit fitness & wellness brand website redesign.
iPhone, Smart phone web page template showcasing The Wright Fit fitness & wellness brand website redesign.
PlanetFab's collaboration was pivotal in bringing my vision to life. Their expertise has not just redesigned a website but reshaped our online presence, clarifying our brand and message to resonate with our target audience. Working with Michelle and Fabrice has been both effortless and enjoyable – making the process not just productive but downright fun.
Jay Wright
The wright fit

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