The Wright Fit (TWF) is a leader in luxury fitness center design and management for high-end residential properties worldwide. When founder Jay Wright approached PlanetFab to redesign his outdated website, we seized the opportunity to showcase TWF’s unique vision.
Our process began with in-depth collaboration, comprehensive discussions, and research to better reflect The Wright Fit’s philosophy and Jay’s vision. This approach ensured we accurately captured TWF’s core values of abundant energy and personal excellence while integrating Jay’s powerful mantra: “To be anything less than the best version of yourself is to sacrifice the gift.”
READ MORE +The new site features a sleek, minimalist aesthetic with a dark palette and high-contrast images, conveying strength and sophistication. We highlighted TWF’s impressive projects, from 15 Central Park West to 56 Leonard, demonstrating their expertise in creating cutting-edge fitness spaces.
Curated content and inspiring quotes reinforce The WF’s brand message throughout the site. The homepage features the tagline “Well-Being, Curated” alongside impactful statistics, further emphasizing TWF’s unique approach.
This collaboration exemplifies the power of strategic web design, authentically reflecting TWF’s values while enhancing its online presence and solidifying its industry leadership.
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