The Wright Fit (TWF), is the premier luxury fitness center design and management company for high-end residential properties worldwide. When founder Jay Wright approached PlanetFab about his outdated online presence, we saw an opportunity. It was a chance to showcase TWF’s unique vision with an updated fitness & well-being website design.
Our process began with in-depth collaboration, discussions, and research. This approach allowed us to fully understand TWF’s fitness and well-being philosophy and Jay Wright’s vision for luxury fitness spaces. The redesign captures TWF’s core values of energy and excellence, aligning with Jay’s mantra: “To be anything less than the best version of yourself is to sacrifice the gift.”
READ MORE +The new website design is sleek and simple. Its dark palette and high-contrast images convey strength and sophistication. We highlighted TWF’s impressive projects, including 15 Central Park West and 56 Leonard, to demonstrate TWF’s expertise in fitness space design for luxury residential properties.
Carefully chosen content and inspiring quotes reinforce The Wright Fit’s brand. The homepage tagline, “Well-Being, Curated,” sits alongside key statistics, showcasing TWF’s unique approach to luxury fitness center design and management.
This fitness & well-being website design enhances TWF’s online presence. It also solidifies TWF’s position as a leader in luxury fitness center design for high-end properties globally.
PlanetFab managed the entire project from strategy to launch. Using our skills in direction, copywriting, UX/UI design, and video, we built a modern platform that positions The Wright Fit as a market standout.
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