A 3D rendered scene showing a large yellow emoji character with a sad expression sitting on a brown couch, head in hands, surrounded by the detritus of modern tech life including pizza boxes, scattered popcorn, a bottle labeled ‘AI vodka’, a smartphone, and a Genius Bar shirt thrown over the couch. The image humorously depicts the exhaustion and disappointment felt by those watching Apple’s struggles with AI development.

Magnum Treats Packaging Like a Fashion House
Magnum partnered with London branding studio Sunhouse to launch two new bars — La Pistache and La Pêche — and built the entire campaign around what they’re calling The House

