A male model poses confidently on an urban rooftop, wearing a sleek dark leather jacket by Michael Kors paired with crisp white pants. The cityscape in the background adds to the sophisticated urban aesthetic. This image is from Bloomingdale’s Spring 2008 “NY NIGHTS MEN”. Campaign by PlanetFab Studio.

Brand Refresh vs. Rebrand: Why Subtle Brand Evolution Wins
A full rebrand isn’t always the answer. Learn how a smart brand refresh keeps your identity strong while evolving your story, tone, and visuals.