A male model poses confidently in a warehouse-like setting, wearing a stylish teal jacket by John Varvatos that stands out against the raw, industrial backdrop. This image from Bloomingdale’s Spring 2008 Menswear campaign beautifully contrasts modern fashion with urban grittiness. Campaign by PlanetFab Studio.

Brand Refresh vs. Rebrand: Why Subtle Brand Evolution Wins
A full rebrand isn’t always the answer. Learn how a smart brand refresh keeps your identity strong while evolving your story, tone, and visuals.