A male model lounges on a bed in a minimalist room, wearing a crisp Hugo Boss striped shirt while holding a corded telephone. This image from Bloomingdale’s Spring 2008 campaign captures a moment of relaxed sophistication, blending contemporary style with a touch of nostalgia. Campaign by PlanetFab Studio

Brand Refresh vs. Rebrand: Why Subtle Brand Evolution Wins
A full rebrand isn’t always the answer. Learn how a smart brand refresh keeps your identity strong while evolving your story, tone, and visuals.