A male model poses confidently in a sleek, modern hotel room, wearing a casual yet stylish ensemble featuring a Theory white t-shirt and coordinating scarf. This image from Bloomingdale’s Spring 2008 “Room Service” campaign perfectly captures the essence of contemporary, comfortable luxury. Campaign by PlanetFab Studio.

Site Redesign Strategy: Stop Redesigning. Start Rethinking.
Most site redesigns fail because they start with the wrong question. The focus keyphrase here is site redesign, and that phrase often triggers a cosmetic mindset: “We need a new