A striking two-page spread from the WISH catalog displaying a single white lily flower in a modern, angular metal vase against a dark background. The image emphasizes contrast and sleek design. Catalog created by PlanetFab for W Hotels.
Site Redesign Strategy: Stop Redesigning. Start Rethinking.
Most site redesigns fail because they start with the wrong question. The focus keyphrase here is site redesign, and that phrase often triggers a cosmetic mindset: “We need a new
