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THE

BUZZ

Unsolicited Perspectives, Insights, and Industry News You Didn’t Ask For

The Return of Handwriting

Fabrice Frere June 8, 2026

Moleskine reports notebook sales jumped 34% since 2023. Their read: people are writing by hand again, deliberately, as a counterweight to screen life.

What catches our attention is not the

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Less But Better by Dieter Rams

Fabrice Frere June 8, 2026

Picked up the gestalten edition of Less But Better by Dieter Rams. It is 154 pages and somehow feels like the opposite of everything Rams stood for — a heavy

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Hieroglyphs, Emojis, and the Loop That Took 5,000 Years

michelle keller June 5, 2026

Egyptian hieroglyphs used pictures to convey meaning. Five thousand years later, we’re doing the same thing with emojis. The loop isn’t just visual. Hieroglyphs combined phonetic sounds with symbolic images.

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3D rendered sad emoji character sitting on couch with head in hands, surrounded by pizza boxes, popcorn, AI vodka bottle, phone, and Genius Bar shirt, depicting tech industry burnout

Apple Falling Behind in AI: When 3.49GB Updates Celebrate Emojis

Fabrice Frere May 28, 2025

While Google and OpenAI revolutionize technology, Apple’s biggest announcement is eight new emojis Apple is falling behind in AI, and nothing illustrates this more perfectly than their latest iOS 18.5

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Hands of web designers arranging wireframes and sticky notes during a collaborative site redesign planning session.

Site Redesign Strategy: Stop Redesigning. Start Rethinking.

Fabrice Frere May 12, 2025

Most site redesigns fail because they start with the wrong question. The focus keyphrase here is site redesign, and that phrase often triggers a cosmetic mindset: “We need a new

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Flat-style digital illustration showing two arrows—one evolving gradually and the other making a sharp pivot—symbolizing the difference between a brand refresh and a full rebrand.

Brand Refresh vs. Rebrand: Why Subtle Brand Evolution Wins

Fabrice Frere May 7, 2025

A full rebrand isn’t always the answer. Learn how a smart brand refresh keeps your identity strong while evolving your story, tone, and visuals.

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Conceptual flat illustration showing torn paper revealing the word “truth,” symbolizing brand transparency in modern branding.

Transparency in Branding: More Than a Buzzword

Fabrice Frere May 6, 2025

Transparency isn’t just a feel-good principle—it’s a strategic imperative. See how modern brands build real trust with radical honesty and smart design.

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Flat vintage-style illustration featuring retro branding icons and logos, evoking nostalgia and classic design aesthetics

The Everlasting Allure of Retro Branding

Fabrice Frere May 5, 2025

Retro branding still works—but only when it’s rooted in emotion, not just aesthetics. Learn why nostalgia remains a powerful force in modern design.

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