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THE

BUZZ

the static before the spark

Flat-style digital illustration showing two arrows—one evolving gradually and the other making a sharp pivot—symbolizing the difference between a brand refresh and a full rebrand.

Brand Refresh vs. Rebrand: Why Subtle Brand Evolution Wins

Fabrice Frere May 7, 2025

A full rebrand isn’t always the answer. Learn how a smart brand refresh keeps your identity strong while evolving your story, tone, and visuals.

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Conceptual flat illustration showing torn paper revealing the word “truth,” symbolizing brand transparency in modern branding.

Transparency in Branding: More Than a Buzzword

Fabrice Frere May 6, 2025

Transparency isn’t just a feel-good principle—it’s a strategic imperative. See how modern brands build real trust with radical honesty and smart design.

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Flat vintage-style illustration featuring retro branding icons and logos, evoking nostalgia and classic design aesthetics

The Everlasting Allure of Retro Branding

Fabrice Frere May 5, 2025

Retro branding still works—but only when it’s rooted in emotion, not just aesthetics. Learn why nostalgia remains a powerful force in modern design.

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Illustration comparing brand strategy and brand identity to show simplicity in design

The Power of Simplicity in Design: Why Less is More

Fabrice Frere February 21, 2025

Simple design isn’t basic—it’s strategic. Discover how clarity, white space, and restraint can elevate your brand and improve user experience across every touchpoint.

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Brand Strategy vs. Brand Identity: What’s the Difference and Why It Matters

Fabrice Frere February 21, 2025

Brand strategy defines who you are—brand identity shows it. Learn how aligning both creates clarity, consistency, and lasting impact in every customer interaction.

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famous logos collage

Logo Design and Branding: Why a Logo is Just the Beginning

Fabrice Frere February 20, 2025

A logo is a symbol—branding is the full experience. Learn why identity, emotion, and consistency matter more than just your mark.

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Branding & Creative Design Studio for Vision, Vibe & Know-How

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