W Hotels – Wish Issue 1

 W Hotels- The Store commissioned PlanetFab to create and produce a promotional piece that would convey the brand’s “whatever/whenever” style and spirit. Inspired by their collection of upscale and sometimes quirky offerings, we decided to move away from the classic product catalogue and create an inspiring magazine. Our direction: create several editorially slanted stories. Shot by Patricia Heal and styled by Beverly Hyde, the 64-page, catalogue which we named WISH, delivered a unique way for the customer to discover and shop the store’s diverse range of brands. WISH was displayed in-room at all W Hotels locations. 

Client: W Hotels The Store
Creative Director / Art Director: Fabrice Frere
Design: PlanetFab