Equality Charter School – WebsiteBrand Identity, Education, UX/UI, website
Equality Charter School – Website
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Equality Charter School –
Project: brand identity / Website / Education
PlanetFab has designed a new website for Equality Charter School to effectively communicate the school’s purpose of transforming lives through education. The website is an extension of Equality’s new brand identity and rebranding project – and is designed to appeal not only to potential “scholars” but also to families and the entire Equality community.
PlanetFab’s main objective for this project was to ensure that Equality Charter School stood out from other educational institutions and was not just part of the status quo. Our commitment to the messaging and language is directly reflected on each page of the site. Instead of a “school tour” video, visitors are introduced to big, bold typography and thoughtful, uplifting language creating an immersive and engaging experience.
We made sure that the website was designed to be fully responsive, and that users could enjoy a seamless browsing experience regardless of the device they are using or the screen size they have.
Through this design, PlanetFab has been able to showcase the unique qualities that make Equality Charter School who they are and how far they have come since being founded in 2009.