Bloomingdale’s – Too Sweet

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“Too Sweet”,  the overly sweet Easter mailer, was shot entirely in a tiny candy & soda fountain shop in SoHo, and sadly they are no longer there. I have to say, a cast of kids surrounded by candy and confections proved to be quite the experience, especially for the prop stylist. The result is an original mailer, complete with a toile background that we created along with candy labels for copy.

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Client: Bloomindale’s
Art Director: Michelle Keller
Concept and Design: Michelle Keller
Production: PlanetFab


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