Bloomingdale’s – Oh What Fun

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PlanetFab was commissioned by Bloomingdale’s to produce their Fall Fragrance catalogue. As with all of our work for the luxury retailer, we wanted to create a story that broke away from the expected. Our concept for this shoot, an “intoxicating” series of beautiful images highlighting the high-end fragrance brands. To perfectly capture this vision, we engaged photographer, and friend Kenji Toma to shoot the luxury fragrance bottles against a smoky backdrop. The result, a range of images rich with playful shapes, that litterally curle and dance their way across the pages.  

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Client: Bloomingdale’s
Creative Director / Art Director: Fabrice Frere 
Design: PlanetFab


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