The restaurant needed a fresh new approach that would convey the look & feel of a traditional french bistrot. That was just the start. We created everything from the logo and logomark, to the menus, and all other printed collateral.We personified the name into a tangible character that would resonate with patrons. And so, Leo was born. This allowed us to create a storyline around the character, a timeless, yet trend-setting dandy lion.
We created a complete set of stationery, including business cards, letterhead, and other collateral materials. This process also involved designing various iterations of their menus, as well as an extensive in-room menu for the hotel.
“There are so many moving parts to consider when launching a new restaurant, that it’s a relief to have a team dedicated to crystalizing a cohesive brand identity and a message that will cut through the noise and will resonate with our customers. Working with PlanetFab Studio is a no brainer: They bridge smart design & creativity, with a constant collaborative approach.”