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We were given the task by The Weinstein Company to create a print campaign for the film “Lion”. We immediately recognized that the image of Sunny Pawar as Young Saroo, with his arms reaching for hope and embracing life, was the catalyst to a great campaign.

The film was directed by Garth Davis, and stars Dev Patel, Rooney Mara, David Wenham and Nicole Kidman.

Client: The Weinstein Company
Creative Direction: Fabrice Frere
Copy: Matthew Cohen
Design: Fabrice Frere
Production: PlanetFab


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